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Tesla Partnership Proposal
Tesla Partnership Proposal
Mission Statement
"“To accelerate the world’s transition to sustainable energy”
(Tesla, 2023)
Target Demographic
Average demographic for Tesla consumers is 54 years old, in which the older demographic can afford the premium to pay for luxury seats. This group has an average annual income of $146,623.
Tesla's Goals
- Accelerating global transition
- Improving communities
- Exceeding expectations
(Tesla, 2023)
Reduced emissions
Reduce Carbon Footprint
- In 2021, Tesla customers avoiding 8.4 million metric tons of CO2e emissions
- Tesla Model 3 emits 91 grams of CO2 equivalent per kilometer, which is 65% less than the 260 grams of a Mercedes C 220d.
(Tesla, 2021)
CSR/GOVERNANCE
- Regular and transparent communication with company
- Annualized stockholder return is 65% since IPO in 2010
- Data privacy major priority for company, Audit Committee is kept in loop on incidents, emerging trends, controls and corrective actions taken by Tesla
(Tesla, 2021)
Trending Tesla
- Tesla aims to sell 20 million electric vehicles per year by 2030 (compared to 0.94 million in 2021) and deploy 1,500 GWh of energy storage per year (compared to 4 GWh in 2021)
- Colorado has 1,718 EV Charging Stations which is 7th most of all the states
(Tesla, 2021)
The future of EVs
The Biden administration has given early approval to 35 states’ EV infrastructure plans, granting them access to $900 million in funding as part of the $5 billion National Electric Vehicle Infrastructure (NEVI) Formula Program set to be distributed over the next five years.
(Conte, 2022)
Tesla Partnership Proposal
Tesla-Tier Ball Arena Parking
Fans with electric vehicles can pay a premium and enjoy season parking at the TRD Lot outside of Club Lexus (on a first come serve basis)
NBA EV Parking
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Tesla Tailgate
Pre-game event where fans can enjoy a catered cook-out and other sponsors can have tables for prizes and ETWs.
NFL TAILGATE EXAMPLE
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Tesla TALK
In-Game Promotion that shows players from each respective team being interviewed from a member of game ops while being chauffeured around Ball Arena or Denver-area.
NBA CARTALK EXAMPLE
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Brand Meshing
WHAT EXISTING SUSTAINABILITY PARTNERS WOULD TESLA MESH WITH?
Ball Sustainability
Sustainability
- Aluminum Cups are made of 90% recycled content
- Ball covers 28% of renewable energy GLOBALLY
- Ball partnering with Boomerang Water with bottling system that can wash, fill, and cap 3,000 bottles per shift
- Make up 66% of average recycled content for global beverage packaging
(Ball, 2022)
Pictured is Ball's manufacturing of aluminum cups on a global-scale at one of their facilities
Xcel Sustainability Impact
Xcel's Sustainability
- Cutting more than 80 million tons of carbon across the economy from electricity, heating and transportation by 2030
- Xcel is going 0% coal in energy providing by 2034
- Newly produced wind farms saved customers $1.8 B in avoided full costs and tax credits
(Xcel, 2021)
Pictured is Xcel's solar panel, which is part of their plan to be coal-free
Tesla Partnership Proposal
Gameday
Stadium Vision
Simultaneous brand exposure on all digital concourse signage in :15 second increments. Inclusive of logo plus media elements.
Avalanche Dasher Boards
Highest visible in-arena signage during Avalanche games.
Digital Courtside & Stanchion
Digital courtside and stanchion signage provide the opportunity to display your brand as close to the players as possible, providing TV exposure, in addition to in-arena exposure, during all locally broadcasted games.
Altitude TV Commercial Spot
COMMERCIAL & DELIVERY SPECIFICATIONS
- Recommended delivery method is via digital distribution.
Tesla Partnership Proposal
Hospitality
Full Suite Lease
Opportunity to lease a suite for the entire season, with access to games, concerts, and events for up to 20 guests. Your logo or company name will be permanently displayed on the exterior of the suite.
TheatRE Box Lease
Opportunity to lease one of our exclusive theatre box suites on the 100-level, with luxury seating and access to premium catering for up to 8 guests.
Court of Dreams
Host your VIP event on the Nuggets basketball court or practice court.
Opportunities for access to:
- Nuggets players
- Supermascot Rocky
- Denver Nuggets Dancers
- Catering
- Bars
- Games of your choice on the court
Tesla Test drives
Tesla Partnership Proposal
Partnership
Summary
A partnership between Tesla and Kroenke would bring together two companies with similar objectives in the search of constant innovation and sustainability in order to produce a more complete product. Kroenke would provide a platform for Tesla to expose their brand into a new industry with the usage of proprietary assets in order to drive revenue from a new marketplace of consumers. In turn, Kroenke would continue to associate their brand with entities that complement their long-term goals in reducing carbon emissions and eliminating waste, and actively work with the partner to launch campaigns supporting this cause.
THANK YOU
At the time of this presentation, the Denver Nuggets are 4 wins away from achieving their first NBA championship in franchise history. History will be made, and the Nuggets and KSE have never been a more valuable brand to be apart of due to the success inhibited across all of their teams.#MileHighBasketball
Works Cited
Admin. “Tesla Owner Demographics by Age, Income, Gender, Home Value.” Hedges & Company, 20 Nov. 2022, hedgescompany.com/blog/2018/11/tesla-owner-demographics/.
Ball. (2023). Sustainability at Ball Corporation. ball.com. Retrieved April 5, 2023, from https://www.ball.com/sustainability
Bender, T. (2021). Tesla and Sustainability: Is Tesla really that green? Full impact view of your investments - Cooler Future. Retrieved April 5, 2023, from https://www.coolerfuture.com/blog/tesla-sustainability#:~:text=Tesla%27s%20best-known%20product%2C%20its%20electric%20vehicles%2C%20are%20actually,as%20they%20emit%20much%20less%20per%20mile%20driven.
Campelli, M. (2021). Supporting partners' sustainability goals – an emerging sponsorship category. Sustainability Report. Retrieved April 24, 2023, from https://sustainabilityreport.com/2021/09/30/supporting-partners-sustainability-goals-an-emerging-sponsorship-category/#:~:text=Notable%20partnerships%20occurring%20over%20this%20timeframe%20include%20Manchester,and%20sustainable%20lubricants%20company%20Rowe%20sponsoring%20Atletico%20Madrid.
Conte, N. (2022). Which US states have the most EV charging stations? World Economic Forum. Retrieved April 5, 2023, from https://www.weforum.org/agenda/2022/11/ev-charging-stations-across-the-us-mapped/#:~:text=As%20seen%20in%20the%20map%20above%2C%20most%20electric,impressive%2029%25%20of%20all%20charging%20stations%20in%20America.
Impact: Tesla. Tesla. (2023). Retrieved April 5, 2023, from https://www.tesla.com/en_eu/impact#:~:text=Our%20Impact,right%20thing%20along%20the%20way.
Xcel Energy. (2022). Retrieved April 5, 2023, from https://co.my.xcelenergy.com/s/about/report/highlights